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- Oct 3, 2007
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Their official line is:
http://www.skysports.com/story/0,19528,12433_7066182,00.html" onclick="window.open(this.href);return false;
But before and after the actual racing coverage, I bet they'll be hundreds.
Sky have only bought F1 to get the advertising potential out of it to the maximum extent as that's where they make most of their money, not from subscribers.
There will be no adverts during Sky Sports' live F1 race coverage.
http://www.skysports.com/story/0,19528,12433_7066182,00.html" onclick="window.open(this.href);return false;
But before and after the actual racing coverage, I bet they'll be hundreds.
Sky have only bought F1 to get the advertising potential out of it to the maximum extent as that's where they make most of their money, not from subscribers.